Properties / Hotels

Chinese guests prefer Hyatt and Marriott hotels

Wealthy Chinese travelers prefer to stay at the Hyatt and Marriott chains of hotels, according to New York-based wealth research firm Luxury Institute.

Sep 26, 2012 | By AFPRelaxnews

JW Marriott Cannes guestroom

Wealthy Chinese travelers prefer to stay at the Hyatt and Marriott chains of hotels, according to New York-based wealth research firm Luxury Institute.

Their study showed that over the past year, 36 percent of Chinese travelers with 1 million yuan ($157,000) frequented JW Marriott most while 34 percent stayed at the Grand Hyatt, based on a survey of 26 luxury hotel brands. These two hotel chains were also the preferred brands for Chinese travelers planning their next hotel visit.

The report also carried out a study with Japanese travelers earning at least 15 million yen ($190,000) per annum, who picked Ritz-Carlton as their preferred hotel out of 20 luxury hotel brands for its prestige and popularity.

The Ritz brand was the second most favored, followed by Peninsula Hotels. Ritz-Carlton was also the most popular choice for the next hotel visit by the Japanese rich.

ā€œLuxury hotels donā€™t achieve consistently superior ratings by accident,ā€ said Luxury Institute CEO Milton Pedraza. ā€œStandards, systems and training underpin excellence in any service business, especially luxury.ā€

China and Japan are currently the worldā€™s two largest consumers of luxury goods and services. China is expected to account for 20% of global luxury sales in 2015.


 
Back to top