Motoring

Lamborghini Urus: World’s first super SUV

With the newest creation of the 190mph Urus, SUV is finally a production reality ever since the concepts, teasers and promises have been on-going in the past five years

Dec 09, 2017 | By Andrea Sim

Lamborghini Urus: World’s first super SUV

Twenty-five years later, Lamborghini taps into the SUV market and introduces what the brand calls it the ā€œWorldā€™s first super SUVā€, made to beĀ the best value-for-money model in the company’s current lineup. Despite the demand “for all things SUV”, Lamborghini has no plan of “breaking into this lucrative market at the very highest end”, however, it “wants to own it”.

Since the launch of LM 002 built for military purpose, which is fuel-saving and powered by a V12 engine that propelled the Countach, about 328 examples of these were sold throughout the seven-year lifespan.

By bringing the Urus SUV into the market, it ā€œpromises to be a true Lamborghini, in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” said Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer.

The Lamborghini Urus took reference from the the infusion of Lamborghini DNAĀ and transformed it intoĀ a versatile SUV.Ā And if the car can attract SUV drivers by living up to its looks and specifications, it couldĀ very well make a great hit in terms of sales in the SUV market.

“[It] fits perfectly within the Lamborghini family as a high performance car.” – Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer

Main highlights of the Urus SUV

The Urus is powered by a 4-litre twin-turbo V8 engine outputting a massive 650hp and 850Nm of torque, andĀ traverse at a great speed up to 100km/h in just 3.5 seconds.Ā The four-door SUVĀ has a four-wheel steering as standard that is comfortable and easy to manage, with sufficient luggage space and it is also built as a dedicated race model to withstandĀ gravel sand or bouncing rocks.

However, the intelligent all-wheel drive system ā€œpromises to keep the car under control when the going gets toughā€.Ā If youĀ are driving on challenging road conditionsĀ like the tarmac, the torque vectoring is meant to push power to the wheel when required the most.

Andrea Baldi, General Manager of Lamborghini Asia Pacific has this to share, ā€œWeā€™re extremely proud to showcase the Urus for the first time in Singapore, followed by other Asian markets.”

He added that “Singapore is one of the key markets for us and the debut reinforces Lamborghiniā€™s long-term commitment here. The Urus is expected to drive significant sales volume in 2018. Feedback from our customers has been very positive and some have already placed orders for the first allocation of units in 2018.ā€

First customers in Singapore will receive the delivery of the Urus in Spring 2018, at the suggested retail price of S$798,000 (withĀ COE excluded).

For more information about Lamborghini, please visit the site here.


 
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