Lotus is going to launch a new luxury lifestyle brand, Lotus Originals, which will offer a range of performance outerwear, luxury knitwear and leather goods that reflect the craftsmanship, heritage and spirit of Lotus.

Lotus said it has carefully hand picked the very best suppliers and materials to work with to ensure that quality reflects the future of Lotus.

“Our goal with the Lotus Originals concept was to create a range of apparel and accessories that really capture the true spirit of our iconic British brand.”

“Lotus Originals isn’t just for traditional car enthusiasts, on some of the pieces the branding is very subtle allowing the style and quality to shine so we hope that it will appeal to a much broader audience.

We have developed a collection that is luxurious in a classic, understated way so it is easy to wear every day yet still make you feel part of our very special brand,” stated Wiebke Bauer, Director of Licensing and Merchandising for Lotus.

Lotus Originals will be exclusively available from the Lotus website starting February.