To help celebrate the Italian supercar builder’s 50th anniversary, Lamborghini has introduced the new Egoista (translated, it means “selfish”) one-seater hypercar.

Unveiled in Sant’Agata Bolognese by its creator, Volkswagen’s head of design, Walter De Silva, the Egoista doesn’t so much whisper “look at me” as it does scream it at decibel levels dangerous to the human ear.

“This is a car made for one person only, to allow them to have fun and express their personality to the maximum. It is designed purely for hyper-sophisticated people who want only the most extreme and special things in the world.”

“It represents hedonism taken to the extreme, it is a car without compromises, in a word: egoista (selfish),” De Silva explained of the 5.2-litre V10, 600 horsepower single-seat concept car that aesthetically has more in common with a fighter jet than with a vehicle designed for traveling along the ground.

Built almost entirely from carbon fibre and aluminium, the Egoista has a sliding overhead canopy, rather than something as old-fashioned as doors, while instrumentation is replaced by a head-up display, projected onto the curved windshield to ensure the driver never takes his or her eyes off the road.

The car’s exterior profile was developed to mimic that of a charging bull, shoulders arched, head down and horns pointing outwards, while aerodynamic systems have been integrated into the car’s construction and are deployed when needed — flaps and vents raise and lower based on engine temperature, downforce required or velocity so that the car is always the optimum shape to cut through the air, whatever the speed or prevailing conditions.

The unveiling of the Egoista is the latest high-profile event organized to mark the first 50 years of the Italian supercar brand.