Jaguar has introduced a subtle update to its famous Leaper logo, which now sports a shiny metallic finish as well as the Jaguar name situated below it.

The typeface used also features a shiny finish and is similar to the style used for the badges on Jaguar’s cars like the XF and XJ.

The revamp is part of Jaguar’s “Alive” campaign, which kicked off last month on Facebook and a new commercial that aired on YouTube.

The firm’s purpose of the new marketing is to increase awareness of the brand amongst a new audience that will be in line with the ambitious future plans of the top luxury car manufacturer.

“Jaguar is a brand at the beginning of a rebirth and a relaunch,” said Adrian Hallmark, Jaguar global brand director. “We have developed an all-new brand positioning, effectively a brand reset.”

The Alive campaign centers around three models, the XF sports sedan, the XJ full-size luxury sedan, and the XK coupe and convertible flagship vehicle.