The memoR combines bespoke paint and carbon fibre body work to bring an even greater air of exclusivity to the standard McLaren MP4-12C supercar.

Since its official launch in 2011, the McLaren MP4-12C supercar has been covered with praise for its phenomenal speed and handling, and yet some in the motoring press have been slightly critical of its looks, suggesting that compared to its two biggest competitors — the outrageously styled Lamborghini Aventador and the angry lines of the Ferrari 458 Italia — the McLaren is a bit of a wallflower.

However, all of that is about to change. For the sum of €95,000 on top of the €200,000 standard retail price, HAMANN Motorsport is offering an extreme makeover that will not only make the McLaren stand out from other supercars, but from pretty much everything else on the street.

Dubbed the memoR, it features a bespoke paint job reminiscent of a Damien Hirst spin painting plus carbon fibre modifications to the front and rear aerodynamics packages, a roof-mounted air scoop, a larger rear spoiler designed to mirror that of the McLaren F1 that won Le Mans in 1995, and, the finishing touch, forged one-piece aluminium racing wheels with centerlocks.

But the tinkering doesn’t stop with the exterior. HAMANN can also finish the interior with precision-crafted wood, leather, carbon fibre or Alcantara to suit individual customers’ tastes.

HAMANN claims that the end result brings the car closer to being a work of art. However, what isn’t clear is whether or not the carbon fibre additions improve or detract from the McLaren’s impressive performance or its practicality — compared with other supercars — when driving around city centers and parking lots.