Ford Motor launched its luxury Lincoln car brand in China on Thursday, just days ahead of Beijing’s auto show in the world’s largest car market.

The company will begin sales in the autumn in seven cities with the Lincoln MKZ, a midsize sedan, and the Lincoln MKC, a small sports utility vehicle.

By 2016, three other Luxury vehicles will have joined the line-up: a midsize SUV, an “all-new” full-size sedan and a large SUV, the Lincoln Navigator.

The Lincoln vehicles will be sold through an independent network of 60 dealers in 50 cities across China by 2016.

A Lincoln team studied the new luxury automotive customers in China for the past three years and found they were underserved and their tastes were quickly evolving toward seeking luxury as a way to express individuality.

Customers will be able to visually explore the entire array of Lincoln models, colors and features, configure their desired vehicle, and view a life-size image of the customized vehicle both inside and out before making a selection.