Fiat today took the wraps off of its latest co-branding project, the Fiat 500 by Gucci that will be showcased at next week’s Geneva Salon.

The car is customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile and is available in just black or white.

Both cars are garnished with Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior.

These stripes also appear inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts.

The Black one gets detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude.

White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

Outside, the car comes with 195/45 R16 wheels, with rear brake calipers in Gucci green.

The 500 by Gucci will go on sale online on April 1, with Italian pricing to begin at 17,000 Euros with all taxes included.

The car will also be displayed in other cities such as Paris, London and Tokyo, before the public debut in July.

Giannini has also designed a Fiat 500 by Gucci collection, which includes accessories, small leather goods, apparel, eyewear and watches, which will be available at Gucci stores worldwide.

Source: Motorward