Citroen has confirmed that the DS badge, attached to the nose of 500,000 Citroens since 2010, will now be reborn as its own separate brand.

Unveiling the Divine DS concept, the new car is the first from the new division and created to represent the brand’s future.

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The cabin features three interchangeable interior ambiences, each with its own unique style, that can be changed in just 15 minutes.

The three very different interior ambiances are called “Mâle” (French for male), “Parisienne Chic” and “Fatale Punk.”

The 4-door car is 1.98m wide, 4.21 m long, and it has a height of 1.35m and 20 inch wheels making the car more compact.

Divine DS has a metal gray color with subtle shimmer made by Swarovski to highlights the lines, and the roof of the car resembles the scale of a reptile, according to the company.

On the interior the cabin features a 10.4 inch HD touch multifunctional screen, which is capable of replacing the rearview mirror and it provides 3D readout to help the driver with navigational information.

The car is powered by turbocharged direct-injection 1.6 THP petrol engine capable of producing 270 horsepower and pumping 330 Nm of torque.

The Divine DS was created in collaboration with Parisian workshop Maison Lesage for the embroidery and with Swarovski for the crystal decorations.