BMW and rara.com are partnering to launch Europe’s first direct-to-car music streaming service.

BMW 5-Series owners in the UK, France, Germany, Italy and the Netherlands are now able to stream millions of tracks straight to their cars through the BMW ConnectedDrive system without the need for a smartphone, SIM card or plug-in dongle.

The service, which offers access to 14 million tracks and 200 curated music channels is accessible to owners with the ConnectedDrive Entertianment Option installed in their cars for a yearly flat-rate subscription.

As well as being able to stream new songs across most of the continent, tracks that have already been listened to are stored on the car’s hard drive for repeat listening.

The service, claimed to be the first of its kind outside of North America, is also supported by apps for iOS, Android and Windows for streaming on the go and away from the car.

What makes the service so different is that BMW has negotiated a deal with network provider Vodafone so that the data transfers required for the service, even across international borders, do not result in its users receiving extra charges for roaming.

If the agreement proves successful, there’s every likelihood that other European network providers and car makers could ink similar deals.

The service is available to order Tuesday and will also roll out to Spain in 2014.