The car, which will be exclusive to the brand’s Chinese customers, will be the centerpiece of BMW’s stand at the Beijing auto show.

Based on the long-wheelbase 7-Series luxury executive sedan, the Horse Edition offers a host of personalization options, including a number of individual paint finishes, and to help it stand out from the crowd, the exterior will also be augmented by elements from the company’s M division.

So, equipment and aerodynamic additions focused on increasing handling, performance and its sporty nature.

BMW promises a host of “high-class” interior details which will be open to personal interpretation but will include, as standard, specially embroidered leather seats featuring the Chinese character representing the Horse.

Now in its 13th year, the Beijing International Automotive exhibition officially opens its doors to the public on April 20.