Bentley has announced a partnership with London luxury leather brand Ettinger of London to produce a leather collection, coinciding with the launch of the new Bentley Continental GT Convertible.

The new Bentley Collection leather line is inspired by the new color Breeze which will be available with the Continental GTC for the first time.

Also added to the collection to coincide with the launch will be a new range of Bentley Eyewear pieces, crafted by Estede and designed to reflect the new, more muscular appearance of the Continental GTC.

This week, Bentley will unveil the new Continental GTC at the Frankfurt Motor Show, one of the world’s largest auto events.

Perhaps its no surprise then, that Bentley is aiming to cash in on its brand with its legions of fans, although it’s by no means the only one.

Last month, Porsche unveiled a new ‘Porsche Design Driver’s Selection‘ which used many of the colors and even the materials featured by its powerful vehicles.