As the third generation of the sports coupe arrives in showrooms across Europe, Audi is offering owners a novel way of taking it for a test-drive.

AUDI has teamed up with SAMSUNG and is using the electronic company’s Gear VR headsets in its dealerships in order to create a more immersive way of exploring the car and its capabilities.

The Gear VR headset, which itself was developed in partnership with Oculus VR, turns content from a Galaxy Note 4 phablet into wraparound three-dimensional imagery that’s always in focus. That’s because it tracks head movements to continually reposition and tweak visuals.

The content isn’t computer-generated either but film footage of the car being put through its paces around the track by a test driver. Putting on the headset will place the wearer in the passenger seat.

Audi claims that the partnership is a coup and, in terms of the Gear VR headset, it is — it won’t be going on sale until December yet every Audi dealership in the UK now has one on hand.