Aston Martin has lately unveiled the One-77, a codename for the as-yet-unnamed V12 coupe, the first new Aston Martin since the company was sold to Ford.

Aston will make only 77 models (seven is the Aston Martin CEO Ulrich Benz lucky number!) and each customer will be able to customize the supercar to their personal tastes.

Each Aston Martin One-77 will be built around a carbon fiber chassis which will be ultra light and strong, supporting a handmade aluminum body.

Aston Martin One-77 will be the fastest car the British marque has ever built. Fitted with a hand finished 7-litre V12 engine, the Aston Martin One-77 will produce more than 650 horsepower. Top speed is estimated at 220 mph and 60 mph arrives in 3.5 seconds.

Aston discloses his plans to hit the market by offering One-77’s for sale by late 2009. Though, Aston Martin is going to unseat the Veyron as the World’s Most Expensive Car knowing that the coupe model is anticipated to bear a retail price of $2.3 million.

Aston chairman David Richards says the company has already identified the “500 or so” potential customers and will take demonstration cars to them, rather than requiring them to visit a showroom.