In terms of looks, specifications, performance, features and price, there is very, very little that Motorola can do to improve upon the Moto G smartphone.

However that isn’t stopping Motorola from trying. So, for a special version of the phone, launched initially in Mexico, Motorola is partnering with FERRARI.

The result of this collaboration — the Moto G Ferrari Edition — comes encased in Kevlar rather than polycarbonate, carries the Ferrari ‘Prancing Horse’ plaque and has 16GB of on-board storage as standard.

But apart from the 100 percent memory bump, on the inside, the phone is the same as a stock Moto G. The biggest change…. is the price! 

The Moto G has been a huge success since its launch because it offers incredible value for money — an HD display, the latest version of Android, a quad-core processor and 1GB of RAM — for less than $200 off contract.

However, the Ferrari version will cost 4,999 Pesos when it goes on sale in Mexico next month; that’s the equivalent of $390.