Viktor & Rolf have never been ones to follow the conventional rules of design. Last year they redefined classical style and reinterpreted the iconic object of champagne on behalf of Piper-Heidsieck bringing an upside down twist to their Rosé Sauvage champagne bottle to create a really striking and sophisticated objet d’art.

The Rosé Sauvage bottle becomes a phial. The inverted flute of champagne becomes a goblet. The base of the bottle, now at the top, which reproduces the proportions of the legendary champagne cork and its wire cage and foil, is enhanced with a pink and black gold ribbon stamped with the Piper logo. The secret? A tightly-fitting sleeve slipped over the preformed plastic shell that encases the bottle, all of which enhanced by classic labels in pure champagne tradition.

And while their imaginations are limitless, the bottle certainly is not. It’s priced at 65 euros ($90) and has been available since November 2007 from an exclusive selection of retail outlets, including Colette in Paris. Piper-Heidsieck « upside-down » has recently been awarded at the Monaco Luxe Pack fair !