LOUIS XIII, one of the world’s most luxurious cognac brands, has launched its Instagram account @LOUISXIIICOGNAC.

An innovative tactile experience is proposed for the launch with a visual fresco. It invites users to explore the multiple facets of LOUIS XIII by scrolling through the journey that leads to One Century in a Bottle.

The @LOUISXIIICOGNAC account will share with its followers a glimpse at its prestigious events; the pleasure of rediscovering the iconic decanter and the legend behind the brand; as well as monthly lifestyle themes such as exceptional escapes or LOUIS XIII and the arts.

The account will also invite artists and Instagramers to share their vision of the brand and encourage its community to capture their LOUIS XIII experiences with handpicked regrams.

“The LOUIS XIII Instagram account will be the opportunity for the community of LOUIS XIII aficionados to come together and share their experiences and their vision of the LOUIS XIII universe.”

“It is going to be an exciting and visually striking adventure!” says Ludovic du Plessis, LOUIS XIII Executive Director.

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