Champagne House G.H.MUMM has announced today the renewal of its international partnership with Formula owners Beta Prima Limited, as the Official Champagne of the Formula One Championship.

The Formula One Championship is one of the most widely watched sporting events in the world, with more than 2 billion television viewers over the course of the season.

Recognizable over the world as a Champagne icon, the distinctive jeroboam of G.H.MUMM Cordon Rouge has been awaiting winners on the podium of the Formula One Grand Prix for the past ten years.

As part of this global partnership, G.H.MUMM will develop a global activation campaign including VIP programmes organised by the partners and racing teams in the Paddock Clubs all season long and exclusive product offers.

G.H. MUMM is part of Martell MUMM Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, the world’s co-leader in Spirits & Wines.