Taste for Cognac abroad grew significantly in 2013, particularly amongst Africans and North Americans. Exports to the US rose 1.9% in volume and 5.1 percent in value last year.

A total of 3.2 million bottles were shipped to Africa in 2013, marking a 26.7% increase.

On the opposite end of the spectrum, shipments of the spirit within Europe totaled 43.1 million bottles over the year, marking a 5.3 percent decline in volume ( a decrease of 0.7% in value).

The future of cognac could be in Africa. Nigerians bought 1.6 million bottles in 2013 (an increase of 15.9%), while South Africans purchased 1.1 million bottles (and increase of 46% by value).