Château Mouton Rothschild’s 2019 Label Is Revealed
Château Mouton Rothschild’s 2019 label has been unveiled, created by Olafur Eliasson.
For Château Mouton Rothschild, the link between wine and art is an integral part of its history. Château Mouton Rothschild has prided itself on collaborating with leading names in contemporary art to create exclusive artworks for its labels.
Danish-Icelandic artist Olafur Eliasson created “Solar Iris of Mouton” for the Château Mouton Rothschild 2019 label. The artwork is divided into two horizontal stripes: the upper part represents daytime with its golden hues, and the lower part represents the night in midnight blue.
The stripes that frame the oculus represent Château Mouton Rothschild. Surrounding it is a series of ellipses that form a ring, charting the path of the sun in relation to the Earth. The higher and lower arcs represent the longest and shortest day of the year respectively.
Co-owner of Château Mouton Rothschild, Julien de Beaumarchais de Rothschild, explains why he chose Eliasson to be the label’s creator: “I have been fascinated by Olafur Eliasson’s work for many years. His wonderful exhibition at Versailles in 2016 was a defining moment for me and I said to myself ‘One day, if he is willing, Olafur Eliasson will be one of Château Mouton Rothschild’s artists’.”
Château Mouton Rothschild has also tapped Sotheby’s to collaborate together for an online auction of a single lot of the 2019 vintage. The lot has several collectibles, including an exclusive double magnum with the label signed by the artist, six bottles, three magnums, an Imperial and the only Nebuchadnezzar released on the market to date.
The Château will also invite the successful bidder and five guests to come and collect the lot in person from the estate itself. In addition, the lucky winner will even be invited for a private tour and lunch with one of the estate owners.
The proceeds will go to the Bergonié Foundation, a supporting foundation of a private non-profit hospital in Bordeaux, France. The auction closes on December 1, 2021.
If alcohol and art interests you, consider the Veuve Clicquot x Yayoi Kusama collection. This is the perfect bottle of champagne to ring in the new year. The new creation is also a celebration of the brand’s new vintage, La Grande Dame 2012. Made entirely of Pinot Noir and only 10 per cent Chardonnay.
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