Battery-powered illuminated liquor bottles are supposed to grab your attention when you’re trying to decide what to order at the bar.

That’s why Pernod Ricard-owned blended Scotch whisky brand is launching a bottle that flashes like a graphic equaliser in time to the music.

The dark blue bottle was created by London-based packaging agency The Core and is part of Ballantine’s ‘Listen to Your Beat’ campaign.

The bottle design is modelled on a graphic equaliser, the dark blue spray coated bottle appears to react to the tonal quality of audio passing through it, by lighting up intermittently to achieve back-of-bar standout.

The bottle is not being sold retail but is for use in pubs and nightclubs in Europe.

Rolling out across bars and nightclubs in the UK and other markets, the campaign is based on the idea that “by listening to your own beat and following your own instincts, you will make choices that leave an impression on others.”