Pernod Ricard has unveiled Absolut Gustafson at the TFWA in Cannes, a new limited edition for global travel retail.

Absolut Gustafson follows Absolut Flavour of the Tropics and Absolut Watkins as the latest limited edition travel retail exclusive for the vodka brand.

Flavoured, with cherries, strawberries and cardamon and chai notes, the variant has been created in collaboration with Swedish-born, US-based artist Mats Gustafson.

According to Absolut the bottle design features a “dramatic green and bright pink horizon”. Mats Gustafson said: “The final artwork combines these two colour blocks and, for me, they translate into the earth and the sky.”

The launch next year will be backed by a ‘360-degree’ marketing campaign, including brand installations in key duty free/travel retail market arenas.

Source: Drinksint