When it comes to family travel, eat-free programs, kid-friendly activities and healthy food options are some of the most important priorities for parents when booking their holiday.

That’s according to two separate reports released this week which looked at family travel — the largest segment of the leisure travel industry, says Expedia.com.

In its family travel trends report, Expedia found, for instance, that value-for-money was top of mind for budget-conscious families who are more apt to be persuaded to book a hotel that offers free breakfasts, eat-free programs or free stays for the first child.

A report out of the Holiday Inn chain also found that saving up for a family vacation was the biggest challenge for families — more than trying to coordinate schedules or taking the time off work.

Pools, kids’ suites, and special on-site children’s activities are also important amenities for parents. And while the Holiday Inn report found that nine in 10 parents said their kids’ opinions are influential when choosing their vacation destination, gone are the days when holidays were planned for the exclusive enjoyment of kids, a fact that some hotels have long realized.

Parents are now looking for hotels that offer babysitting services and kids’ activities so that they can escape for a child-free romantic date. Increasingly health-conscious families also appreciate hotels that offer healthy food choices and appropriate portion sizes for kids.

Looking for accommodation ideas for your next family trip? TripAdvisor readers selected the Cavallino Bianco Family Spa Grand Hotel in Ortisei, Italy as the best hotel for families this year.