The rising demand for organic products signals a shift in the growing trend of eco-conscious consumption patterns. Brands across the board from natural wines, organic beauty, electric cars, and sustainable fashion have to adapt to meet this bourgeoning sector within the luxury fashion, grooming and lifestyle industries. In honour of Earth Day on the 22 April 2024, LUXUO lists the latest offerings for a plethora of green-loving consumers. This list goes beyond a product catalogue but rather, gives an insight into brands and their increasingly sustainable policies.

Fashion

Louis Vuitton’s LV Trainer

The new iteration of Louis Vuitton’s LV trainer melds sustainability into its new graphic silhouette, made from 90 percent recycled and bio-sourced materials. Available in three colour variations, the LV Trainer is adorned with the Maison’s signature Sustainable Development logo. The shoe is the continuation of the the eco-design legacy the late Virgil Abloh left behind. Manufactured in the Louis Vuitton workshop in Fiesso d’Artico, Italy, using a highly complex process, the sneakers blend eco-design with fine craftsmanship, in accordance with the codes of circular creativity.

LOEWE Paula’s Ibiza Woven Bag

LOEWE Paula’s Ibiza collection is inspired by the counter-cultural movement of the 1970s. 2024 sees the new updated version of LOEWE Paula’s Ibiza deploy a playful wardrobe suited for summer occasions both in the city or on holiday, for music festivals and summer strolls. LOEWE has pledged to make a donation for every basket bag sold to the local communities who handweave them. The donation will help to provide university scholarships in Colombia, build a craft training school in Madagascar, and provide humanitarian relief following the 2023 earthquake in Morocco.

Grooming

Maison Margiela Replica “From the Garden” Fragrance

If you could encapsulate the smell of a freshly pruned summer garden, this would be it. Margiela’s new “From the Garden” fragrance is an uplifting scent that evokes the joyful feeling of reconnecting with nature, hands in the earth — an afternoon spent in the garden. A crisp, sunny afternoon in a blooming garden in Puglia, Italy — hands dug deep in the soil, harvesting tomatoes and the tranquil moment spent amidst lush nature. The ingredients include geranium and patchouli that evoke the earthy scent of soil and freshly harvested fruit.

Maison Margiela continues their sustainability ethos by crafting consciously designed bottles and easy-to-use refills made from 10 percent recycled glass. The new “Replica” bottle comes with an easy-to-unscrew top, for easier refilling and recycling. The top is also wrapped with a Tencel cord made from natural wood fiber, which consumes less water than the previously used cotton.

Caudalie Vinosun SPF 50 Invisible High Protection Stick 

Caudalie debuts its new vegan, fragrance-free, family-friendly “Vinosun SPF 50 Invisible High Protection Stick”. The SPF is formulated with organic filters to provide effective UVA/UVB protection for the whole family. Water-resistant, invisible and fragrance-free, it is also suitable for children aged three and above and glides smoothly over the face, lips and sensitive areas like moles, tattoos and scars. Under the “100 percent Plastic Collect programme”, Caudalie continues its commitment to collecting and recycling as much plastic from the ocean as it generates as a brand. The amount of plastic it uses has been stable since 2019 despite the company’s growth and 1710 tonnes of plastic have been collected since 2020, reducing the brand’s plastic footprint.

Esmi Skin Minerals

Crafted with carefully chosen ingredients for holistic benefits, esmi Skin Minerals addresses skin concerns while enhancing natural beauty with clean, high-quality formulations.  Guided by its “be kind to your skin” philosophy, the brand prioritises protecting and nurturing the skin’s barrier and microbiome. In 2022, they furthered their commitment by investing in a microbiome lab to develop specialised blends and conduct research on persistent skin issues. In essence, esmi Skin Minerals advocates for saying no to harsh chemicals that strip the skin’s natural defences, emphasizing that good skin begins with nurturing a healthy skin biome. 

Cars

Maserati Folgore Day The Trident

Folgore Day officially marks the brand’s entry into the new electric dimension. Folgore Day is the starting point for Maserati’s luxury consumers to whom the Trident’s electric offer is aimed. This is the continuation of Maserati’s journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100 percent electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore. By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at honing in on sustainability to further the brand into the future, with the focus on the constant evolution of the brand and its products.

Automobil Lamborghini

Automobil Lamborghini has renewed its historic logo. This evolution is part of Lamborghini’s new trajectory focused on sustainability and decarbonisation. Lamborghini aims to “create a solid pact with future generations, serving as an inspiration and model for innovation and sustainable progress”. With this in mind, the House of Sant’Agata Bolognese is implementing changes that involve not only the cars, but the corporate identity as a whole, thus impacting the company’s culture and values, which will also see a new expression in terms of all the visual aspects. This revamped version of the logo becomes an integral part of the company’s distinctive identity and will also be applied on future cars. In addition, the iconic bull in the center of the logo has undergone a major transformation. For the first time, it will exist individually on the company’s digital touchpoints, separated from the classic shield to lend it even greater prominence

Alcohol & Lifestyle

Avaline

Avaline is a globally recognised, 100 percent vegan wine brand founded by actress Cameron Diaz and Katherine Power. The delicious, organically farmed wines are as the brand describes “full of natural goodness” and free from unwanted and undisclosed extras including concentrates, colors, or added sugars. The brand works with growers who rely solely on nature to grow healthy fruit, free from synthetic pesticides. Avaline also raises the standard for transparency in winemaking by a full ingredient list on every bottle including calorie, carbohydrate, fat, protein, and sugar facts on every Avaline label.

Read More: Natural Wine Bars in Kuala Lumpur Perfect for Your Next Sip

Samsonite

It goes without saying that Samsonite has made a name for itself in the realm of sustainable lifestyle and travel luggage bags. However, Samsonite’s Suntec City store in Singapore is the brand’s first-ever store that offers a sustainable alternative approach and a first of its kind in Asia.

Samsonite’s Suntec City outlet’s external facade is fabricated from recycled aluminium from a supplier known for producing luggage made of recycled aluminium. The cashier counter is fashioned from plastic waste that undergoes a process of cleaning, shredding into flakes, and then reforming and designing into a new cashier counter. The shelves are made from recycled plastics that were intentionally crafted to look identical to the current glass and laminate sheets. A first of its kind for the brand in Asia, the store is a testament to Samsonite’s commitment to leading the sustainable transformation of the lifestyle bag and travel luggage industry. 

The Samsonite Suntec City store will also be part of Samsonite’s annual Luggage Trade-in campaign. With every successful Luggage Trade-in transaction, SGD10 will be donated to WWF-Singapore’s Earth Hour campaign to build a nature-positive, net-zero carbon, and equitable future.

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