Veuve Clicquot is giving champagne lovers something new to do with their phones with the launch of the Veuve Clicquot QR Code in Hong Kong.

A quick refresher on QR codes for the uninitiated. QR codes are a very useful tool for pointing people to more information about your product.

You take a photo of the two-dimensional bar code with your phone and you are automatically taken to the web site that is embedded in the code.

This only works with smartphones such as the iPhone, BlackBerry or Droid phones, but these are the most popular phones these days.

Veuve Clicquot’s QR Codes can be used to register for exclusive invites, receive news and information, and find out about The House’s upcoming events simply by downloading a free app and registering a phone with the Veuve Clicquot QR Code.

Along with the newest and most happening Veuve Clicquot events, the QR ID will connect to the Asia-only microsite: www.vcseason-asia.com.