Leading luxury mobile phone manufacturer Vertu opened their latest U.S. boutique on Beverly Hills’ famous Rodeo Drive last week.

The Rodeo Drive location was strategically chosen for its reputation as one of the world’s most exclusive shopping destinations.

The LA Times reported that at the grand opening there were more than a few enthusiasts in attendance including music producer Quincy Jones and singer Seal.

As Vertu President Perry Oosting put it, “Vertu aims to enhance and enrich our customers’ lives through an unparalleled retail experience.

Our newest boutique on Rodeo Drive is at the epicenter of luxury goods and services in Beverly Hills.

The new store’s design references important elements from Vertu’s leading collections, including a slick color scheme of grey stone flooring, silvery-grey carpeting and metallic woven wall coverings.

Glossy and matte black wall units add style while optimizing space—just like the products within, the new Vertu store is a perfect marriage of fashion and function.

Vertu was created in 1998 by Frank Nuovo, a graduate of the Art Center College of Design in Pasadena. At the time he was Nokia’s lead designer.

“I got tired of creating items out of molded plastic and stamped metal,” he said.

“I wanted to create art and something that was a testament of craftsmanship, not mass production. I wanted to be fulfilled again.”

About 250,000 of the company’s phones have been sold. Nuovo said sales have grown every year.

Source: EliteTraveler – LA Times