No consumer is yet to get his or her hands on SAMSUNG‘s new smartwatch, the Gear S, but its first official accessory has already been announced: the Swarovski-designed Gear S Strap.

The strap is meant to accentuate the smartwatch’s fashion credentials and is adorned in crystals using Swarovski’s newly developed ‘Crystal Fine Mesh’ technique that makes crystals appear to be integrated into a fabric.

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According to Samsung, the strap, which will go on sale in October, is a way of helping consumers to personalize their devices to reflect their personality.

A range of ‘Swarovski for Samsung’ accessories for the Samsung Galaxy Note 4 phablet, which will be officially launched on September 3, are also in the works and expected to go on sale before Christmas.

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