The television, which officially goes on sale in the US this week comes with a 105-inch curved screen and a $120,000 price tag.

Samsung describes the new set — currently the world’s largest curved-screen UHDTV — as offering the ultimate immersive experience and, with a 105-inch curved screen (2.67 metres), it’s not an exaggeration.

The ultra-high-definition TV offers four times the definition of a HD TV plus the ability to ‘upscale’ the resolution of existing high definition content.

It measures 2.5m x 1.46m (including its stand) and thanks to its admittedly stunning curved screen, will need to be set back at least 63cm from a wall.

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Each customer can expect a visit from a Samsung expert who will personally demonstrate the TV’s myriad capabilities and make sure that you’re comfortable with them.

The price may seem outrageous but last year Samsung launched an even larger albeit flat-screen UHDTV, the 110-inch UN110S9 which came complete with a $150,000 price tag. Yet within 24 hours the company confirmed that it had already sold 10 of them to customers in the Middle East.