Wine is typically consumed by the bottle because it is meant to be shared. A tech startup at Consumer Electronics Show in Las Vegas this year has other ideas about this. The French firm is looking to change the way people drink wine, one glass at a time. The device being shown by 10-Vins at the CES borrows the idea from the fast-growing single-dose coffee machines such as Nestle’s Nespresso and US-based Keurig.

The D-Vine machine delivers a single glass of wine with the correct aeration and temperature using capsules compatible with the device. This reminds us of the champagne vending machine we covered some time back.

“In just one minute, the wine is delivered in the glass at the right temperature,” said co-founder Thibaut Jarrousse, who designed the device along with two fellow engineers.

“If you are going to drink wine, you should drink it well.”

Each 10-centiliter (3.5-ounce) capsule is aerated to give it the same properties as if it had spent three hours in a carafe, Jarrousse noted. The machine can gently cool or warm the wine as needed. The company based in the city of Nantes, has been selling several varieties of Burgundy and Bordeaux wines in France. For its US launch, it will offer American vintages.

Technology like this always turns our heads, for sheer audacity if nothing else. Of course, it does offer some functional benefits, aside from the aeration and temperature control.

The single-dose wine enables a host to serve several different varieties to different guests without opening multiple bottles. Each capsule retails for between two and 16 euros ($2.20 to $17.60) and the machine itself costs 499 euros ($550).

“The wine world is in a rut,” said oenologist Beatrice Domine, who is collaborating with the group. “The idea here is to bring people to quality wine in a fun way.”