Google has opened a shop in London where visitors will be able to try out the latest tablets, Android phones, and Chromebook laptops.

Taking a page out of Apple’s playbook, the Google-branded store displays various products across open tables while roving staff are on hand to offer help, noted The Daily Mail UK.

To illustrate the scope of its Google Earth feature, visitors can fly virtually over different parts of the world with a tablet and giant immersive screen dubbed ‘The Portal,’ and create their own Doodles on a Doodle Wall using digital spray cans.

The Google Shop, located inside Currys PC World on Tottenham Court Road, opened its doors Wednesday.