From The Cartel to The Tech Industry: Escobar Inc. Launches The Escobar Fold 1
Pablo Escobar’s brother, Roberto Escobar, ventures beyond the Medellin cartel and into the tech industry with The Escobar Fold 1 smartphone
The Escobar Fold 1 launches in a swarm of raunchy advertising. Created by Roberto Escobar, the brother of infamous drug lord Pablo Escobar, the smartphone features a stainless steel case brushed with a gold finish and a flexible screen with dual cameras.
From The Cartel to The Tech Industry: Escobar Inc. Launches The Escobar Fold 1
Running on an android operating system, the foldable phone doubles up as a tablet, with Pabloās monogram initials positioned prominently on its front. Launched under Escobar Inc, a general holding company founded in 1984 by the Escobar family for its assets, the phoneās campaign has since been accused of sexist imagery and received serious backlash.
With Escobar Incās marketing material firmly aimed at men, the companyās promotional content features photos and videos of a single handset being shared amongst lingerie-clad models, stroking the phone across their bare skin in an overtly-sexual manner. One video featured a woman entirely naked, masked in Pablo Escobar emblazoned tape which barely covered her private areas.
Sparking intense outrage online, viewers of all genders and sexual orientation took offense with Escobar Incās reductive marketing tactics ā reiterating once again how times have changed in the 21st century where the Me Too movement, annual Womenās March and a multitude of other feminist initiatives strive for equality in every aspect of life at home, work, and in the media. With women growing increasingly vocal and men lending them their support, the worldās patience for genuinely good products being marketed like sex toys is wearing thin.
Doing absolutely nothing to convince viewers of the productās virtues, critics describe the Escobar Fold 1ās marketing strategy as unimaginative – lacking class in a failed attempt at āmacho-advertisingā.
However, despite the unfortunate campaign, the Escobar Fold 1 is actually rather impressive. For the price of $349, the smartphone includes 128GB worth of memory space, a 16-megapixel camera, a 7.8 inch flexible AMOLED screen, dual SIM functions, a fingerprint scanner, Bluetooth 5.1, Dual-Band Wi-Fi, noise cancellation and a high definition sound system – the smartphone was built in a bid to surpass the Apple iPhone.