KDDI au have just released a limited batch of branded Coach cell phones in Japan. According to a KDDI press release, the handsets were created to celebrate the introduction of the new Coach Madison Collection and commemorate Coach’s longevity

The phone is not actually built from scratch. While the casing and display have been styled to reflect Coach sensibilities, the innards are from Sony Ericsson, whose re “Full Change” model was designed with the specific purpose of allowing this kind of customization to look and feel. (Unfortunatly we haven’t received any High-Res picture yet).

1,941 of the phones will be sold for 19,410 yen each at au shops throughout Japan (Coach was founded in 1941).