The Dubai-based luxury hotel, Burj Al Arab is celebrating the Breast Cancer Awareness Month by launching the Pinking Burj Al Arab campaign.

The highlight of the Pinking Burj Al Arab campaign is the exclusive, one-of-a-kind 24-carat rose gold iPad created by bespoke jeweler Gold & Co. London especially for the cause, with an engraved pink ribbon and the hotel’s logo.

The ‘pink’ iPad will be reserved in Burj Al Arab’s boutique for the person with the highest bid for the item on the hotel’s Facebook page, with all proceeds going towards breast cancer initiatives.

The Pinking Burj Al Arab campaign started with the lighting of Burj Al Arab’s sail in pink on Dubai Goes Pink day – 4 October, and will last throughout October.