The inventor of art du voyage, Louis Vuitton have released an iphone application to follow up their iconic City Guides.

This ground-breaking application, Amble, calls to all the elegant travellers out there to “see the world through the eyes of Louis Vuitton“.

Amble is a free app in which users document and share their travel adventures by creating an ‘Amble’ – a memory or journey recorded on the iPhone in photo, video, audio or notes.

The Amble application interacts with the dedicated Amble website, enabling travellers to prepare their journey on their computer or iPad.

A restaurant where you have just enjoyed a wonderful meal, a store where you have uncovered an unusual artefact, a gallery where you have made an inspiring discovery, a street where you have had an unexpected encounter…

Each moment, each memory can become part of your personal itinerary, recorded in the “My Amble” section of the application.

The Amble application draws on the treasure trove of information provided by Louis Vuitton City Guides, long a loyal companion of seasoned travellers.

Addresses are provided free with Amble for various cities covered by the guides, while the full Louis Vuitton City Guide content can be purchased from iTunes for selected cities.

In addition, at any time during their Amble, users can click on the “Around Me” icon, an ergonomic interface using the GPS iPhone facilities, in order to discover places of interest near to their position thanks to augmented reality.

The Louis Vuitton app also offers users the opportunity to share their favourite “spots” along their journeys with their friends via email, Facebook or Twitter, as well as to submit them to Louis Vuitton, where they may be published on the website.

In need of inspiration? Then, for the world’s major cities, celebrity friends of Louis Vuitton suggest their own favourite Ambles.

Amble is available in English, and can be downloaded free of charge from the Apple App Store starting February 2011. Click here to download!