Dunhill and Aurasma have collaborated to create a revolutionary digital experience, spearheading the creativity of augmented reality in the work of luxury and retail.

Alfred Dunhill have applied Aurasma technology to literally bring their Autumn Winter 2011 Voice campaign alive through your Smartphone or tablet.

This technology, when focussed on a flat image from the campaign transforms it into a moving image and a transactional platform. View the technology in action below!

How it works

1. First download Aurasma Lite for free via your Smartphone app store

2. Once installed, open the program and hover it over any of the new dunhill Voice campaign images to bring them alive

3. You’ll also be able to seamlessly link to dunhill retail where you can ‘shop the collection’