Ferruccio Rossi has been was appointed CEO of the European foreign commercial companies of the Sanlorenzo Group in April 2024.

This promotion also included Rossi’s entry into the share capital of the same, with a minority stake, subject to approval at the upcoming Sanlorenzo’s Shareholders’ Meeting, scheduled for June 2024. Concurrently with this new agreement, Rossi resigned on May 13 from the Board of Directors of Sanlorenzo S.p.A.

In his new role based in the Principality of Monaco, Rossi is to lead Sanlorenzo’s commercial development in the Principality, France and Spain through the Sanlorenzo Monaco Group, which has offices in Monaco, Cannes and Palma.

Massimo Perotti, Chairman and CEO of Sanlorenzo Group, commented, “This agreement is part of the broader strategy of direct distribution of the Sanlorenzo brand in key markets of the Group, a strategy that has recently taken shape in the Asia-Pacific with the acquisition of Simpson Marine group, and which has been presiding over the American market for years through the Sanlorenzo of the Americas team.

“Sanlorenzo once again confirms itself as the ‘First Mover’, within the yachting industry, in the implementation of customer-centric strategies, in the places where our products are used.”

Rossi himself commented, “I am proud and grateful that Mr Perotti chose to entrust me and the Sanlorenzo Monaco Group team, made up of excellent professionals, with the commercial development of some of the most iconic territories in the nautical world, with a completely innovative approach of direct brand presence, analogous to what hasbeen happening for some time in the high-end segment.”

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This article was first seen on YachtStyle.co.

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