In honor of its official partnership with Eco-Age for the Cannes Film Festival, Chopard will be announcing a new milestone in its Journey to Sustainable Luxury. During the festival, the Swiss luxury watch and jewelry company will launch its new collaboration with Gemfields.

The new capsule collection, the Green Carpet Collection, will be unveiled on May 14 during a lunch hosted by Caroline Scheufele, Colin & Livia Firth. The collection is part of the brand’s Red Carpet Collection and will showcase several exquisite emeralds from Gemfields. As the leading supplier of responsibly sourced and ethical colored gemstones, Gemsfields collaboration with Chopard ensures that the everyone involved in the supply chain are taken care of.

Thanks to its efforts and partnership with Eco-Age, Chopard — official partner of the festival since 1998 — holds the title of being the first company that has provided support to mining communities. Before the collection is unveiled, a piece from the Green Carpet Collection will be worn by an Oscar winning actress during the opening night of the festival — which will be taking place later today.