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The top 10 hotel loyalty programs for 2014

Hotel guests have given top marks to the Marriott chain for its loyalty program, which was ranked the top in overall customer satisfaction.

Apr 17, 2014 | By Luxuo

Marriott Rewards

Hotel guests have given top marks to the Marriott chain for its loyalty program, which was ranked the top in overall customer satisfaction.

Marriott Rewards received an overall customer satisfaction score of 707 on a 1,000-point scale, according to the first hotel-program survey by market research company J.D. Power.

Loyalty programs were weighted on five factors: account maintenance, ease of points or miles redemption, ease of earning points or miles, reward program conditions and customer service.

Marriott includes brands such as the Ritz-Carlton, Bvlgari, JW Marriott, Renaissance Hotels, Residence Inn, TownePlace Suites, and Gaylord Hotels.

Second was IHG, which includes Candlewood Suites, Holiday Inn, Hotel Indigo, Intercontinental Hotel & Resorts, among others. It received a score of 704. Third was Delta Hotels Delta Privilege, which is based in Canada.

Here are the Top hotel loyalty programs for 2014:

  1. Marriott Rewards
  2. IHG Rewards Club
  3. Delta Priviledge
  4. La Quinta Returns
  5. Drury Gold Key Club
  6. Hilton HHonors
  7. Choice Privileges
  8. Club Carlson
  9. Fairmont President’s Club
  10. Starwood Preferred Guest

 
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