Style / Fashion

Jin of BTS Named Gucci’s Newest Global Brand Ambassador

A remarkable collaboration between a global icon and a legendary fashion house.

Aug 14, 2024 | By Elle Staff
Jin of BTS Named Gucci’s Newest Global Brand Ambassador
Photo: Courtesy of Gucci

Jin, a beloved member of the global sensation BTS, has been appointed as Gucci‘s latest Global Brand Ambassador. This announcement comes shortly after Jin’s discharge from military service and marks another milestone in his illustrious career​.

Since their debut in 2013, BTS has skyrocketed to global fame, winning multiple Billboard Music Awards and making history as the first Korean artists to top the Billboard Hot 100 chart. Each member of BTS brings their unique charm and talent to the group, and Jin’s recent solo endeavours have further highlighted his versatility and individual artistry​.

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Jin of BTS Named Gucci’s Newest Global Brand Ambassador
Photo: Courtesy of Gucci

In October 2022, Jin released his debut solo single, ‘The Astronaut,’ which showcased his exceptional talent and versatility. The single was met with widespread acclaim, solidifying Jin’s status as a multifaceted artist.

Jin has expressed his deep admiration for Gucci’s Creative Director, Sabato De Sarno, stating, “Gucci is an iconic brand with a blend of heritage and modernity. It is meaningful and thrilling to be a part of such a house.”​

Sabato De Sarno, equally enthusiastic, shared, “I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who moves people with his music.”​

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Jin of BTS Named Gucci’s Newest Global Brand Ambassador
Photo: Courtesy of Gucci

As Gucci’s Global Brand Ambassador, Jin will represent the House across various initiatives and events, embodying their innovative spirit. Fans can look forward to collaborations that promise to captivate and inspire audiences around the globe​.

In addition to his new ambassador role, Jin is set to debut his vlog series “RUN JIN” on 13th August 2024, and has hinted at an upcoming solo album, adding to the excitement surrounding his future endeavours.

Stay tuned as Jin continues to make waves in both the music and fashion industries.

This story was first seen on Elle.Sg.

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