Tomorrow, May 20th, the Dior fashion house will broadcast on the Internet a 6 minute 30 second thriller directed by Olivier Dahan starring Marion Cotillard, muse of the legendary Lady Dior handbag.

In exclusivity for Luxuo, Dior is pleased to offer you “The Lady Noire Affair”.

Marion play a wonderfully dressed femme fatale and it’s almost like watching a 6 ½ minute Hitchcock film.

The idea behind the campaign is to turn Dior back into an iconic brand, with products that have a true iconic status.

On the mini film John Galliano commented:

“We wanted to capture the glamour, the intrigue, the heroine and the mysterious allure that radiates around her, Marion has brought the Dior woman to life. She is incredible.”

A print campaign will accompany the film and there may even be another chapter to the it.