A Gucci brand ambassador since 2012, Charlotte Casiraghi is the face of the Italian brand’s new “Forever Now” campaign.

The campaign is entitled The Woman Who Horses Love, an epithet suited to its star, Charlotte Casiraghi, an accomplished equestrian champion, who is seen in the campaign cuddling with dogs and foals.

Directed by Bruce Weber, the film alternates between color and black and white scenes, highlighting items from the brand’s latest collection. Particularly in the spotlight, Gucci’s handbags are presented not by Charlotte Casiraghi herself, but by the animals featured in the rural decor.