Chinese actress Li Bingbing joins Princess of Monaco Charlotte Casiraghi on the list of celebrity models for Gucci. Li will be the face of the luxury label’s accessories ad campaign dedicated to the House’s handbags, fine jewelry, and timepieces.

Conceived by Creative Director Frida Giannini, the portraits, shot in London by Sølve Sundsbø, evoke a strong yet minimal aesthetic true to Gucci’s codes of luxury.

The campaign features both classic accessories from Gucci’s tradition as well as new styles destined to become timeless pieces.

The campaign will debut this month across the Asia Pacific region with significant focus in China, Hong Kong, and Taiwan. A subsequent rollout in September 2012 will include additional accessories.