Alice Dellal becomes the face of Chanel Boy handbag collection. Accompanying the new advertisement is “My New Friend Boy”, a video directed by Karl Largerfeld.

Continuing the buzz surrounding silent movie The Artist the only sound accompanying Dellal’s quest for her Boy bag is the dramatic sound of a piano.

As expected, the British model/rocker has brought her rockier edge to the campaign too, as she sports dreadlocks and her trademark ripped tights and leather.

This follows from the more traditional front women Chanel creative director Karl Lagerfeld has selected for campaigns in the past, with all-American actress Blake Lively fronting the Mademoiselle handbag campaign last year.