Men’s lifestyle magazine GQ is poised to open a new restaurant inside the world’s tallest hotel in Dubai.

After opening the Vogue Cafe at The Dubai Mall — The largest shopping center in the world — in May, Condé Nast International has set its sights on planting another flag at the JW Marriott Marquis Dubai.

The 994-square-meter GQ Bar will span two floors and serve contemporary cuisine. The new restaurant is set to open in October and, in GQ style, is expected to be a sleek, sophisticated space that attracts the world’s high society.

The opening of the JW Marriott Marquis in February was attended by British singer Leona Lewis, fashion designer Donna Karan, and Dubai TV personality DJ Bliss.