TechCrunch has published the first photos of the iPhone wearing its new shiny coat. In addition to the traditional black and white, Apple’s next smartphone will reportedly be available in a pale gold color.

In addition to the traditional black and white models, the forthcoming iPhone 5S could also be available in a flashier version, all in gold, according to American tech specialist website TechCrunch.

Apple’s new smartphone will be presented on September 10, most likely alongside a more affordable version of the device, dubbed the iPhone 5C.

According to these rumors, Apple may introduce a new “champagne” color to the iPhone range. The shimmery gold shade is said to be easily obtained by anodizing the smartphone’s aluminum casing.

Well-heeled Apple fans can already purchase iPhones made of solid gold, or even encrusted with diamonds, through brands such as Amosu or Goldgenie, for several thousand euros, but the “champagne” iPhone would present a more affordable alternative for fans of metallic colors.

Readers of TechCrunch commented that an iPhone with a gold case would likely sell particularly well in the Chinese and Indian markets, where the color is popular.