Balmain is adapting to the rougher economic climate, launching a more affordable line called Pierre Balmain next spring.

The new line gets a preview in a film directed by Inez & Vinoodh that follows Pierre Balmain-clad model Abbey Lee Kershaw and her band, Our Mountain, across NYC.

Judging from the campaign, the new label will stay true to Balmain’s signature rock’n’roll feel established by former designer Christophe Decarnin, despite its creative direction taking place outside the fashion house.

The entire production will be overseen by Italian licensee Ittierre SpA — which already has similar agreements with lines like Just Cavalli.

According to a press release, the collection will include t-shirts (from €120), jeans (€250), jackets (€350), and suits (€650) for both men and women.