From January 19-23, the watch world will converge on Geneva for the 25th Salon International de la Haute Horlogerie (SIHH).

The trade show will celebrate its milestone anniversary with 16 participating luxury watch brands in 2015.

During its previous 24 editions, the exclusive trade show has offered industry professionals a complete overview of the season’s new watches and of the latest watchmaking trends.

In 1991, the SIHH featured just five exhibitors and took place in an area of 48,000 square feet (4,500 square meters). For the 2015 edition, a total of 16 brands will exhibit at the event, occupying an area of 430,500 square feet (40,000 square meters) at Geneva’s Palexpo exhibition hall.

The quarter-century of honoring haute horlogerie will be celebrated with the 16 exhibiting watch brands.

Each will present timepieces combining traditional savoir-faire and innovation in complications that are each more fascinating than the last.

A.Lange & Söhne, Audemars Piguet, Van Cleef & Arpels, Vacheron Constantin, Piaget, Jaeger-LeCoultre, Montblanc, Cartier, Baume & Mercier, IWC and Richard Mille will be among the luxury watchmakers present.