Rolls-Royce’s new luxury sports coupe, the Wraith, will be on show in London’s iconic Knightsbridge department store Harrods until May 4.

In what for many will seem a match made in heaven, the exclusive department store, among the most famous in the world, is playing host to the first Rolls-Royce Wraith to arrive in the UK.

The car, which caused a sensation upon its official unveiling at the Geneva Motor Show in March, is no doubt bound to turn heads in the English capital and could even add to the city’s already heavy congestion as motorists slow down and even stop to take a closer look.

By far the sportiest car to be built by the company since it was acquired by BMW, the Wraith boasts a V12 engine that is capable of catapulting the car from standstill to 60 mph in 4.4 seconds, yet its ride is so smooth that the acceleration doesn’t threaten a spill of the rear occupants’ cocktails.

Rolls-Royce is already taking orders for the €245,000 car and the first examples are expected to be delivered to their owners before the end of 2013.