Aston Martin stopped traffic in Dubai in the latest of a series of events the company has organized throughout this year to celebrate its 100th anniversary.

Airlifted via helicopter, an Aston Martin Vanquish was flown over the streets of the city en route to the helipad of the Burj Al Arab hotel, over 300 meters above the ground.

Of the stunt, Aston Martin Chairman and CEO Dr Ulrich Bez said: “Aston Martin remains one of the most exclusive and sought-after brands in the world, so it is only right that a key element of our year-long centenary celebrations takes place in a similarly high profile destination.”

Other events organized to mark the company’s centenary include a week-long Aston Martin festival in July and special appearances at a number of key motoring events throughout the year such as the Pebble Beach Concours d’Elegance and the Le Mans 24-hour race.