“It’s the end of the world, baby!” is the title of the latest edition of the iconic Campari calendar unveiled last week in Milan.

Inspired by the Mayan prediction that the world will end on 21 December 2012, the Italian drink company’s calendar features a series of photos where Milla Jovovich is portrayed in different end-of-the-world scenarios.

the powerful images were taken by internationally recognized fashion and advertising French photographer Dimitri Daniloff.

Mila, who is wearing haute couture outfits and jewelry by the Swarovski, Messika, Yann Weber, Stéphane Rolland and Paco Rabanne brands among others.

Always accompanied by a bottle or a glass of Campari, the actress shows a resolute attitude as she poses in couture clothes in a series of settings that go from desertification to hurricanes, meteorite showers and an alien invasion.

“It is our mission as an aperitif to offer Campari lovers an intense, positive moment during this time, to celebrate whatever may happen and make a toast to life,” said Campari chief executive Bob Kunze-Concewitz.

The Campari calendar made its first appearance in 2000 and has previously starred celebrities such as Benicio Del Toro, Olga Kurylenko, Salma Hayek, Eva Mendes and Jessica Alba.

Each year, the brand issues only 9,999 copies of the edition and distributes them exclusively to friends of Campari internationally.

Source: Campdenfb